* JK Dairy TOP Paneer, TOP Malai Paneer Kolkata, TOP High Protein Paneer 56g Protein, JK Dairy Launch Kolkata
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📍Health-E Top, Taste-Eo Top! JK Dairy Brings TOP Paneer to Kolkata❗
Kolkata's love for paneer just got two new delicious reasons to celebrate. *JK Dairy, part of the legacy JK Organisation, has officially launched its much-awaited TOP Paneer range in Kolkata on 20th September 2026.* The launch happened at major hypermarkets across the city and marks the brand's big entry into the Eastern India dairy market.
And this is not just another paneer launch. JK Dairy is bringing two very different needs to one shelf.
Two Packs, Two Choices: You Decide What Your Plate Needs
*1. TOP Malai Paneer – For the Love of Tradition*
If you are someone who believes paneer should be soft, rich, creamy and melt-in-the-mouth, this is for you. Made for classic Bengali and North Indian homes, TOP Malai Paneer is perfect for your Sunday specials – Paneer Butter Masala, Palak Paneer, Shahi Paneer or a simple Paneer Bhurji. It brings back that full malai taste that we all grew up loving.
*2. TOP High Protein Paneer – For the Protein-Conscious Generation*
This is the game-changer. According to company information, *TOP High Protein Paneer delivers 56g of protein in a 200g pack, which is 28g protein per 100g.* In a country where vegetarians often struggle to meet daily protein needs, this paneer fits into your everyday cooking – curries, salads, wraps, grilled snacks – without changing how you eat. Same paneer, more protein.
With this dual launch, JK Dairy also wants to create awareness about *real dairy paneer vs analogue paneer.* The brand is urging consumers to check the label, read the ingredients and know exactly what they are bringing home.
What The Leaders Said
Speaking at the Kolkata launch, the leadership team shared their vision:
*Mr. Partha Biswas, Director, JK Foods Limited,* 👉, _“Kolkata marks an important step in our journey to bring TOP paneer to more Indian households. With Full Malai and High Protein variants, we are addressing both the enjoyment of traditional food and the growing interest in everyday nutrition.”_
*Mr. Satyander Sharma, Business Head, Umang Dairy Ltd,* 👉 _“Our approach is to make the product benefit clear and relevant. TOP Full Malai Paneer speaks to the appeal of rich, familiar meals, while TOP High Protein Paneer delivers 56 grams of protein in a 200-gram pack.”_
*Mr. Abhijeet Subhas Dey, Head – Modern Trade & E-Commerce,*👉 said, _“Launching at major hypermarkets gives us an opportunity to connect with Kolkata shoppers where they already purchase their everyday essentials. Both variants are now available at major hypermarkets in Kolkata. Our next phase will focus on quick commerce platforms and expanding retail availability across North and South Kolkata.”_
*Mr. Debasish Ganguly, Head Marketing & Communications,* 👉noted, _“Consumers want nutrition to fit naturally into the way they eat. With TOP High Protein Paneer, we are bringing 56 grams of protein into a familiar 200-gram format.”_
Where to Buy in Kolkata?
👉Right now, TOP Paneer Range is available at *major hypermarkets in Kolkata.* The company has confirmed that very soon it will be available on *quick commerce platforms like Blinkit, Zepto, Swiggy Instamart* and in neighbourhood stores across North and South Kolkata.❗
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