Asha Next Gen Congratulates Howrah Local x Bhit on the Success of 'Thakumar Jhuli' !!

19th December,2025 :-

Asha Next Gen, the sister label of ASHA AUDIO, proudly announces the success of 'Thakumar Jhuli', a powerful collaboration between Howrah Locaal and Bhit that has captured widespread attention for its raw storytelling, emotional depth, and cultural authenticity. With a clear vision to spotlight emerging voices and create a strong platform for independent artists, Asha Next Gen was founded earlier this year.

Each release under the label has received encouraging appreciation, but 'Thakumar Jhuli' has emerged as a defining milestone, resonating deeply with audiences across platforms. To commemorate this achievement, Asha Next Gen is hosting an exclusive success celebration, bringing together the artists, collaborators, and industry peers who played an integral role in the journey of the track.

The evening stands as a tribute to creativity, collaboration, and the growing influence of independent music in India. About the Artists Howrah Locaal and Bhit have built a formidable reputation from the ground up, organizing local cyphers and performing at 40+ live shows. Their journey reflects years of persistence and grassroots movement-building. The collective has shared the stage with acclaimed artists and gained recognition from major figures within the Indian hip-hop ecosystem.

Impact of 'Thakumar Jhuli' 'Thakumar Jhuli' has delivered a culturally resonant sound, crossing 100,000+ views within 15 days and 200,000+ views within the next week. The success of 'Thakumar Jhuli' reinforces Asha Next Gen's commitment to nurturing authentic voices and supporting music that reflects real stories, lived experiences, and cultural depth.