Saregama Exclusive Artists, took center stage at Kolkata’s biggest sporting spectacle the Tata Steel Kolkata 25K, with unforgettable performances. Saregama served as the Exclusive Artist Management Partner for the Tata Steel Kolkata 25K, adding a symphony of music to the prestigious run .
The eight edition of the World Athletics Elite Label Road Race witnessed more than 17,500 participants , showcased a unique collaboration as only Saregama exclusive artists graced the stage. With a diverse lineup spanning across Bollywood, Sufi, Pop, and more, Saregama brought an unparalleled entertainment experience to the Tata Steel Kolkata 25K.
The talented artists who mesmerized the audience include Jaan Kumar Sanu, Varsha Singh Dhanoa, Raja Hasan, DJ Pablo, Girish Chawla, and DJ Swattrex. The performances left the audience enthralled.
Siddharth Anand Kumar, Senior VP, Film, Series & Events, Saregama India, added, at Saregama, expressed the company's commitment to delivering exceptional entertainment value. "With our newly launched vertical, Artiste Management and Repertoire, we aim to enhance our capability to provide comprehensive entertainment experiences. After a successful run at the Delhi half Marathon, we are thrilled that the audience in Kolkata appreciated our artists' performances. We look forward to creating a similar impact in the upcoming marathon editions in Mumbai, Bangalore, and beyond."
Vivek Singh, Joint Managing Director, Procam International, , said,. "At the Tata Steel Kolkata 25K we strive to offer our runners with the best race day experience. Music plays a crucial role in motivating and celebrating one’s achievement. And to ensure a great entertaining experience for our runners, this edition we have partnered with Saregama. Their impressive roster of exclusive artists added an exciting dimension to the event, and it was heartening to see our runners immerse themselves in the magic of music. We can firmly say, this is only the beginning of a long-standing association with Saregama."
Upcoming releases of the artists include include Kahe Toh Se Sajna, a song recreation by Varsha Singh Dhanoa and Raat Kali Ek Khwab Men Aayi, song recreation by Girish Chawla. Stay tuned to the Saregama handle for more such updates.
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