DIGITAL DESK: This Mothers’ Day Nestlé MILKYBAR is celebrating mothers for always believing in their kids imagination. The campaign highlights how a mother always encourages them to wonder and imagine which makes them learn and be better prepared for the future. The beauty of this thought and relationship has been captured through unique illustrations and a story-telling style by renowned illustrator Alicia Souza who has created heart-warming illustrations in partnership with MILKYBAR.
Commenting on the new campaign, Ms. Rupali Rattan, Head – Confectionery Business, Nestlé India said, ‘Nestlé MILKYBAR truly believes that a mother plays a key role in developing her child’s creativity and imagination through constant encouragement and the ability to make them learn as they play. We are pleased to tie-up with Alicia Souza, the very talented illustrator for this campaign to help bring this very powerful thought to life through a series of very endearing illustrations’
Talking about the association, illustrator Ms. Alicia Souza said, “As a mother myself, I encourage and appreciate the power of imagination with my child. I am pleased to associate with Nestlé MILKYBAR to focus on this beautiful part of a mother-child relationship. I am elated to have been able to bring some of these moments of the relationship to life through my work.”
The digital campaign would be promoted on Instagram and Facebook.
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