India, opens its Exclusive Experience Centre in south Kolkata amidst growing numbers of
bicycle riding popularity and cyclist enthusiasts during COVID times.
The new Experience Centre of UNIROX was inaugurated today, which is in fact the second
exclusive showroom of UNIROX in the city and first experience centre outside Europe, was
where the company already has many outlets.
The COVID-19 pandemic has been a game-changer, a paradigm shift for bicycle producers
and consumers all over the world, well noted by BBC as the “bike boom”. Health has
become a top priority globally and suddenly people in countries like India, have taken up
bicycling during the pandemic, as a health / fitness need as well as a basic form of mobility.
manufacturers reporting a swelling demand. It is not just Bollywood celebrities who have
been seen enjoying a ride, the craze has reached the masses who are endorsing fitness like
never before. Bicycles are a handy and affordable means to hit the road and activate a
healthy life.
Speaking on the day of the launch, Mr Subir Ghosh, Director UNIROX, said, “The bicycle
industry has witnessed a massive change in this COVID-19 phase. Previously UNIROX
bicycles were available across different dealership network stores in India and Europe. This
new Experience Centre will give buyers a chance to see, touch, feel and experience the
entire range of our World Class Models of Cycles. It was a long-standing demand from our
customers that has motivated us to come up with this exclusive store in Kolkata. Now,
customers and interested individuals can directly buy UNIROX brand bicycles from this
exclusive showroom.
This is only the beginning, we have plans to come up with more such Experience Centres
across India and Europe. Next up, we are planning such stores in Pune.
Not only European and American markets, but we are also quite positive about a large
Indian market as well as other Asian markets. From a societal point of view, we are indeed
hopeful that our contributions will impact health and wellness positively as we cater to this
demand upsurge, which in parallel will also be beneficial for our environment in the truest
sense of the term, as the world must find alternatives to fossil fuel. We are also proudly
endorsing the popular ‘Make in India’ movement initiated by our honourable Prime Minister
Shri Narendra Modi.”
The store showcases high-end bicycles including geared bikes, cycling accessories, all
available at affordable rates and is managed by Tamal Chatterjee, who is himself a
renowned cyclist, which makes the store unique in comparison to others. The store also
plans to have E-cycles at a later stage.
The launch, organized by Adolina Ganguly, a lifestyle influencer, an image consultant and
event curator, was attended by most popular and famous faces and celebrities in Kolkata.
UNIROX ®
Brand UNIROX belongs to the United Group, one of the leading names in the high-end
bicycle industry in India, which has been successfully exporting its UNIROX brand bicycle
and E-bikes to Finland, Sweden and Poland. It also happens to be one of the first brands of
bicycles to bring the global super-bike features to India at affordable rates. Having a vision to
create better bikes and improve the cycling experience of people around the world, the
company has happy customers from Poland, Germany, Sweden, Finland, Italy, Spain,
Holland, Slovenia, Croatia and Romania in the EU. The first Experience Centre in Kolkata is
a significant stride towards the sales and marketing of the global brand, especially
considering the global paradigm shift towards eco-friendly bicycles around the world.
Led by Mr. Subir Ghosh, an MBA in International Trade, United Group is entailed in the
manufacturing and exporting of Bicycles and Electric Bicycles (E-Bikes). A Government of
India certified Star category export house, the company specializes in the manufacturing of
Bicycles and E-Bikes, mainly for the European market and major cities in India.
The company also preparing for setting up a Big new plant in West Bengal with the active
support of Govt of West Bengal to produce the Sobuj Sathi Bicycles in the state itself, which
are now being brought from Punjab. This will generate revenue as well as employment in the state.
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