Children's Book Trust (www.childrensbooktrust.com) is a New Delhi-based pioneer Indian Publisher for children’s book and has relentlessly for the last 68 years been finding new arenas and new opportunities for growth. Under its ‘Look East Policy’, the children’s publisher has launched an aggressive marketing campaign with its focus on Eastern and North Eastern states including West Bengal, Odisha, Jharkhand, Meghalaya and Assam where its internal survey shows that in these states parents and their children are still willing to buy and read books.
This year, Children’s Book Trust (CBT) has started the year by participating for the first time at the 41st edition of Asansol Book Fair in West Bengal’s second most populous city Asansol and is following it up with their participation at the 48th International Kolkata Book Fair from 28th January to 9th February, 2025. The trust will also be a participant at the 52nd New Delhi World Book Fair from 1st to 9th February, 2025.
Officials from CBT were present at the Kolkata Press Club to address the media about their Growth plans for Eastern & North Eastern India. Mr. Robinder Nath Sachdeva, Trustee, Children’s Book Trust and Ms. Rana Siddiqui Zaman, Lead Strategist, Content, Communications & Promotions, Children’s Book Trust shared the highlights of their new marketing campaign and what the expected outcome will be.
Mr. Robinder Nath Sachdeva, Trustee, Children’s Book Trust while addressing the media said, “Looking at the enthusiastic response in the fairs here and based on our internal survey, CBT is mulling over opening Book Stores designed as Children’s Fun Zones in prominent Eastern Indian Cities with engaging activities for children. The idea is to deviate children from excessive use of mobile phones and engage them in good books that represent Indian cultural and moral values as well as physical games and fun activities.”
CBT is also going to get aggressive in its efforts of touching libraries and schools across the Eastern and North Eastern India in an effort to bring children and their books nearer to each other and presenting their books in new and innovative ways.
Mr. Kishore Lal, Chairman, Children’s Book Trust says, "We need to help Children to stay away from screens of portable electronic devices and come back to reading good books. Books usually generate a deeper spirit of enquiry in young minds and a healthy, progressive outlook to life and living.” He continued to add, “We have not increased the prices of our books for quite some time to keep it affordable enough for those from the low income group. We are a non-profit trust and our aim is not to make huge profits but to spread awareness about the benefits of growing up with good books."
ABOUT CHILDREN'S BOOK TRUST
Children’s Book Trust, now in its 68th year, are the pioneer in children’s book publishing in India. The trust produces well-written, well-illustrated and well-designed books for children. CBT brings out books that are easy to read and easy on the eyes, including books that will help children to better appreciate India's cultural heritage.
CBT in their presentation, production and visual interpretations has progressed manifold since it was founded by Shankar in 1957; from Panchatantra tales or the Retold Folktales to diversified subjects like Fiction, Science Fiction, Heritage, Information, Popular Science, Great Institutions, Humour Stories, Short Plays and Read-Aloud Books. The Trust believes its books will generate a deeper spirit of enquiry in young minds and a healthy, progressive outlook to life and living.
The titles are published not only in English and Hindi, but also in other Indian languages like Bengali, Telegu, Tamil, etc.
CBT books have been included under Adult Education and Science Improvement schemes. Select titles were printed under the 'Operation Blackboard' in many languages to supply in bulk to various State Governments. CBT which has more than 1000 titles to its credit, also has an exhaustive and authoritative book on 'Children's Literature in India' for documentation and referencing.
The Trust keeps prices of its books affordable, in fact subsidized, in an effort to keep its books within the reach of the average Indian child.
CBTs production of books, limited till a few decades back, has increased several-fold, at times exceeding a 100 in a year. CBT books have become a byword for elegance, quality and printing merit. The annual sale of books has increased five-fold. The diversification of subjects has come to cover a large gamut relevant to children and their growing needs. CBT books have got national and international awards. In all these activities CBT has kept in mind Shankar's passionate belief that children deserve nothing but the very best.
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